Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's five forces model.Which of the following represents buyer power in the soft drink industry?
A)Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B)Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C)Zevia Natural Diet Soda begins selling directly over the Internet.
D)Vitamin water,fruit juice,coffee.
E)Coke and Pepsi submit bids to the owner of a football stadium for the exclusive sale of their products during games.

Question

Quizplus · Accepted Answer

Walmart negotiating a lower cost per bottle from Coke in exchange for premium shelf space demonstrates buyer power, as it shows the ability of a large retailer to influence pricing and terms due to its purchasing volume and market presence.

Your Boss,Kerry Miller,has Asked You to Analyze the Soft Drink