Call in Europe,a New International Phone Company,threw a Party at a New

Call in Europe,a new international phone company,threw a party at a New York nightclub.It drew 70 reporters from outlets like Financial Times,the New York Times,ABC News and PC magazine.The telecom hoped to garner press for its 39-cent-per-minute rate for calls from France to the U.S.So it plied its guests with drinks and hors d'oeuvre.Each reporter was handed a Motorola MotoFone and SIM card.What did it get for the $50,000 it paid for this shindig? Not a single column inch of copy.And fewer than 10 percent of the reporters activated the free cell-phone service by the January 31 deadline.In this case the _____ activity did not produce the desired results.

A) human resources management
B) image management
C) public relations
D) corporate identity advertising
E) relationship management