Mashti Malone's Ice Cream Shop's ice cream flavors Mashti and Mehdi Shirvani are made up of ingredients like rosewater,orange blossom and ginger.The California-shop never advertised as its co-owners were happy with word-of-mouth.But when the Food Network got a whiff of its exotic delights and decided to run a piece on the ice cream shop,its sales quadrupled.The Food Network provided _____ for the ice cream shop.
A) public relations
B) proactive news management
C) reactive news management
D) publicity
E) communications distribution
Correct Answer:
Verified
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