Ansett Airlines sued Qantas Airways,a rival Australian carrier,claiming that it engaged in _____ that was detrimental to Ansett's image as an official sponsor of the Olympic Games.Qantas ran ads in The Sydney Morning Herald and The Age newspapers featuring Australian runner Cathy Freeman and the words 'Sydney 2000','Olympic Games and the new millennium' and 'The Spirit of Australia Qantas'.Located in close proximity to these slogans was the Olympic logo.

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Ambush marketing is a promotional strategy nonsponsors use to capitalize on the popularity or prestige of an event or property by giving the false impression that they are sponsors.

Ansett Airlines Sued Qantas Airways,a Rival Australian Carrier,claiming That It