Fragmentation of television has led to increased difficulty to reach a big audience.

Name: Fragmentation of television has led to increased difficulty to reach a big audience.
Brand: Quizplus
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Question

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It wasn't long ago that major advertisers could ensure a big audience by simply advertising on TV.Not anymore.Today it's much more difficult to reach a big audience.TV is now fragmented into network,syndicated,spot,and local television,as well as network and local cable.

Fragmentation of Television Has Led to Increased Difficulty to Reach