Fragmentation of the media audience has led to increased complexity in media planning.

Name: Fragmentation of the media audience has led to increased complexity in media planning.
Brand: Quizplus
Rating: 4.8 (49 reviews)

Question

Quizplus · Accepted Answer

Fragmentation of the media audience means that people are consuming media across multiple platforms and channels, resulting in a more complex landscape for media planning. Advertisers must now consider a wider range of media options and tailor their messaging to specific audiences to maximize impact.

Fragmentation of the Media Audience Has Led to Increased Complexity