A podiatrist's office purchased advertising time on radio station KSTH.Four thousand different listeners heard its radio spots six times during a four-week period and another 2,000 heard the commercial three times during the same four-week period.Calculate the average frequency.

Question

Quizplus · Accepted Answer

To calculate the average frequency,divide the total number of exposures by the total reach.Average frequency = (4000 * 6 + 2000 * 3)/(4000 + 2000)= 5.

A Podiatrist's Office Purchased Advertising Time on Radio Station KSTH