Assume that 40 percent of television households had the opportunity to hear a commercial for an office supply store for five times over a four-week period.What would be the GRP (gross rating points)for the commercial?

Question

Quizplus · Accepted Answer

To calculate gross rating points,just multiply a show's reach (expressed as a rating percentage)by the average frequency.GRP = (40 * 5)= 200.

Assume That 40 Percent of Television Households Had the Opportunity