Assume that 30 percent of television households had the opportunity to hear a commercial produced by the Virginia Board of Tourism four times over a four-week period. What would be the GRP (gross rating points) for the commercial?

Question

Quizplus · Accepted Answer

GRP is calculated by multiplying the reach percentage by the frequency. Here, 30% of households (reach) had the opportunity to hear the commercial 4 times (frequency). Therefore, GRP = 30 x 4 = 120.

Assume That 30 Percent of Television Households Had the Opportunity