A(n) _____ is the total number of people or households exposed to a medium.

Question

Quizplus · Accepted Answer

"Audience" refers to the total number of people or households exposed to a medium, such as a TV show or radio station. A "complete sample" refers to a group that includes every member of a population being studied, which is not applicable in this context. "Target market" refers to a specific group of consumers that a company is trying to reach with their products or services. "Mean viewership/listenership" refers to the average number of viewers or listeners, but not the total number. "Gross rating point (GRP) total" is a metric used to measure the size of an advertising campaign, not the total number of people or households exposed to a medium.

A(n) _____ Is the Total Number of People or Households