Even though marketers find product placement to be very useful,it offers a disadvantage due to the marketers' loss of control of how and when the product appears in a program.

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Product placements offer advertisers several important benefits relative to traditional commercials.First,advertisers are concerned that many viewers avoid watching commercials.By placing a brand within the show,advertisers can minimize the impact of commercial avoidance.Second,having brands appear within programming offers advertisers the chance to link their products with popular characters.Third,the use of product placements helps advertisers avoid the credibility issues that surround commercials.

Even Though Marketers Find Product Placement to Be Very Useful,it