Which of the Following Statements About the Use of Television

Which of the following statements about the use of television in IMC is NOT true?

A) There is no better medium than television for image advertising.
B) Advertisers find that television is a good leverage tool.
C) There is no better medium than television for imparting brand meaning to viewers.
D) Advertisers should remember that whether TV viewers like an ad has a lot to do with the popularity of the brand being advertised.
E) An advertiser might take advantage of the relatively high CPM of television to reach out to many prospects.