As the new television season unfolds,take note of the number of times your favorite character casually mentions a name-brand prescription drug.It will happen more than you think.During the first months of the 2007 television season,705 pharmaceuticals were cleverly woven into primetime plot lines.The manufacturers that owned these brands paid the television programs to feature their products.This is an example of:
A) a synergistic promotion.
B) creative licensing.
C) product placement.
D) product diversification.
E) residual fee payment.
Correct Answer:
Verified
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