Horizontal publications are very effective advertising vehicles because they:
A) offer minimal reach.
B) tend to be very well read.
C) have low pass-along readership.
D) cover a specific industry in all of its aspects.
E) deal with a particular job function across a variety of industries.
Correct Answer:
Verified
Q32: The reach of magazines
A) is adversely affected
Q47: Jerry looked at a rate card for
Q59: "Runner's World","New York" magazine,"Better Homes and Gardens",and
Q59: Which of the following companies would be
Q61: "Lumberman" is targeted at people who use
Q62: When Mary finishes reading her subscriber's copy
Q65: If a publication is available on a
Q67: Which of the following statements about dates
Q68: "The Gentleman's Magazine",first published in 1731,is considered
Q85: How often must a newspaper be published
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents