Jerry looked at a rate card for Equus magazine and saw that the one-time cost for a full-page black-and-white ad was $795. He knows that the magazine has a total circulation of 15,000. Calculate the magazine's CPM.
A) $0.53
B) $5.03
C) $18.87
D) $53.00
E) $188.87
Correct Answer:
Verified
Q42: Brand Packaging and Flexible Packaging are magazines
Q43: Horizontal publications are very effective advertising vehicles
Q45: Which of the following statements about dates
Q49: What is the first step when analyzing
Q50: Lumberman is a magazine targeted at people
Q51: A(n)_ covers a specific industry in all
Q52: Which of the following is an advantage
Q53: Guaranteed circulation in magazines
A) equals the delivered
Q57: The _ of a magazine includes all
Q60: If a publication is available on a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents