When would an advertiser be charged a short rate?
A) If the advertiser requests its ads to be placed in a particular section of the newspaper.
B) If the advertiser contracts for a full year's worth of advertising and fails to buy it.
C) If the ad is not ready by the closing date.
D) If the newspaper advertiser wants to change an ad after the publication's closing date.
E) If the advertiser wants to use a preprinted insert in addition to a display ad.
Correct Answer:
Verified
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