Research has proven that high-priced celebrity talent and extravagant effects do not always increase ad memorability.

Question

Quizplus · Accepted Answer

There is a belief that high-priced celebrity talent and extravagant effects get attention and increase memorability;that may not always be true.One study showed that advertising that features a brand differentiation message along with a demonstration of the product is actually more effective and costs less to produce.

Research Has Proven That High-Priced Celebrity Talent and Extravagant Effects