According to the Principles Guiding How Ads Should Be Laid

According to the principles guiding how ads should be laid out?

A) no element of the ad should dominate.
B) the ad should appear unusual and asymmetrical to create eye appeal.
C) the space within the ad should be broken into asymmetrical units.
D) a directional pattern should be evident so that readers know in what sequence to read.
E) there should be a force that holds the ad together and gives it variation.