The headline for an ad for Swanson's chicken broth reads,"Make chicken soup as good as grandma's." This headline is not only a command headline,but it is also designed to be a(n)_____ headline.

Name: The headline for an ad for Swanson's chicken broth reads,"Make chicken soup as good as grandma's." This headline is not only a command headline,but it is also designed to be a(n)_____ headline.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Benefit headlines promise the audience that experiencing the utility of the good or service will be rewarding.

The Headline for an Ad for Swanson's Chicken Broth Reads,"Make