Which of the following statements about developing copy for radio advertising is true?
A) The radio scripts given to the announcers do not contain information about any sound effects that might be used in the ad.
B) The copy used in radio scripts must never be intrusive.
C) One of the most challenging aspects of writing for broadcast media is making the script fit the time slot.
D) The primary determinant to whether an individual actually listens to radio copy is the time of day the ad is run.
E) The scene should be set quickly to establish the premise.
Correct Answer:
Verified
Q71: The art director for a television commercial
Q74: The most effective radio commercials should
A) use
Q86: Effective Web sites should always offer:
A)an Internet
Q86: Ads for Travelers Insurance feature an umbrella,which
Q87: The layout for the script of a
Q87: A French manufacturer of riding equipment that
Q89: A television commercial shows Finishing Touch Hair
Q90: Effective television commercials should:
A)let the audio carry
Q93: A(n)_ is a visual image of some
Q94: Slice-of-life television commercials often incorporate _,which are
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents