During the 2008 Super Bowl,SoBe ran a commercial for its SoBe Life Water,a new product.The ad featured a model and hundreds of geckos.Because Geico has made such good use of the gecko in its advertising,many viewers actually thought the ad was for insurance instead of a new drink.In this case,the SoBe commercial acted as a _____ for the insurance provider.

Question

Quizplus · Accepted Answer

Slice-of-life television commercials often incorporate a mnemonic device,which is defined as a device,often a gimmick,used to assist the viewer's memory.

During the 2008 Super Bowl,SoBe Ran a Commercial for Its