Negatively originated motives provide the foundation for many great ads.
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Q3: Strategy is at the root of all
Q4: The creative strategy is a simple written
Q5: The creative who takes on the role
Q5: Value-based thinkers are better able to embrace
Q7: The color green when used in ads
Q7: While the conceptualization step is important,the visualization
Q10: The billboard ad for Carhartt rugged outerwear
Q14: Visual cues and metaphors can be used
Q19: The creative strategy identifies how the ad
Q20: Creative blocking may occur when people in
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