What is the last step in developing an advertising strategy?
A) Determining the advertising mix
B) The delivery of the creative strategy to the creative department
C) The creation of a message strategy
D) An evaluation of how well the strategy supports the marketing plan
E) Budget allocation
Correct Answer:
Verified
Q4: The creative pyramid is a model that
Q19: The attention step is critically important to
Q42: Another name for a creative strategy is
Q45: The _ is the document that serves
Q45: The _ component of the message strategy
Q46: Who is responsible for writing the words
Q48: Truly great ads have certain characteristics in
Q49: An ad for a tennis camp shows
Q95: What is it called when two or
Q97: According to creativity consultant Roger von Oech,what
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