Harry & David is a catalog retailer that specializes in fruit gifts,but it does not see itself as just a merchant of fruit.By setting _____ objectives,the retailer can views itself as a gift provider and act accordingly.

Question

Quizplus · Accepted Answer

To shift management's view of the organization from a producer of products to a satisfier of customers' needs,companies set need-satisfying objectives.These have a couple of important purposes.First,they enable the firm to view its business broadly.Second,by setting need-satisfying objectives,managers must see through the customer's eyes.Harry & David is concerned with satisfying its target market's gift needs rather than simply selling fruit.

Harry & David Is a Catalog Retailer That Specializes in Fruit