_____ refers to the place a brand occupies competitively in the minds of consumers.

Name: _____ refers to the place a brand occupies competitively in the minds of consumers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Positioning refers to the image a brand has in the minds of its target consumers. It is based on the brand's unique qualities, benefits, and features, which distinguish it from its competitors. A brand's position can be determined by analyzing consumer perceptions, preferences, and attitudes towards the brand and its competitors.

_____ Refers to the Place a Brand Occupies Competitively in the Minds