Four methods for posttesting ads are aided recall tests,unaided recall tests,attitude tests,inquiry tests and sales tests.
Correct Answer:
Verified
Q2: Advertising research uncovers the information needed to
Q2: For a test to be valid,its results
Q6: Advertising is one of the largest costs
Q9: The first step in the research process
Q11: Effective survey questions must have focus,they must
Q13: One of the problems with primary data
Q13: The U.S.Census would provide a health care
Q20: In the observation method,researchers monitor people's actions.
Q21: Who is an account planner? What is
Q88: What are projective techniques? How are they
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