Recently New Products Magazine conducted a research study to determine how consumers really feel about fortified products.Some of the data used to produce the findings of the study were taken from a recent study conducted by Kraft Foods.The Kraft survey examined how important convenience of food preparation was to consumers.The New Products Magazine obtained _____ from Kraft Foods.
A) qualitative information
B) primary data
C) projective data
D) advertising information
E) secondary data
Correct Answer:
Verified
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