Cognitive dissonance is just as likely to occur for a low-involvement product as for a high-involvement product.

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A key feature of the post-purchase evaluation is cognitive dissonance.The theory of cognitive dissonance holds that people strive to justify their behavior by reducing the dissonance,or inconsistency,between their cognitions (their perceptions or beliefs)and reality.In fact;research shows that,to combat dissonance,consumers are more likely to read ads for brands they've already purchased than for new products or competing brands.There is little likelihood of cognitive dissonance with low-involvement products.

Cognitive Dissonance Is Just as Likely to Occur for a Low-Involvement