The Kim-Lord Grid portrays the degree and the kind of involvement a consumer brings to the purchase decision.

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The Kim-Lord Grid is a tool that helps marketers understand the level of consumer involvement in the purchase decision-making process. It assesses both the degree and the kind of involvement that a consumer brings to the purchase decision, taking into account factors such as perceived risk, product knowledge, and personal relevance. Therefore, the statement "The Kim-Lord Grid portrays the degree and the kind of involvement a consumer brings to the purchase decision" is true.

The Kim-Lord Grid Portrays the Degree and the Kind of Involvement