Alan did not see the ad for Goodwater riding equipment that was in his latest copy of Western Horseman because he was much more interested in an article on Argentine cowboys that began on the Page opposite the equipment ad.In terms of the communication process,the article on Argentine cowboys served as _____ for the Goodwater ad.

Question

Quizplus · Accepted Answer

Noise: The sender's advertising message competing daily with hundreds of other commercial and noncommercial messages.The article was noise because it prevented Alan from seeing the ad.

Alan Did Not See the Ad for Goodwater Riding Equipment