The four quadrants of the FCB grid are high involvement or low involvement and:

Name: The four quadrants of the FCB grid are high involvement or low involvement and:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

FCB grid: A two dimensional model that categorizes consumer products into four quadrants based on "high involvement" or "low involvement," and "think" or "feel." By positioning brands in the grid,an agency can determine the type of advertising that would be most appropriate (Refer to Exhibit 5-9).

The Four Quadrants of the FCB Grid Are High Involvement