Consumers are immune to psychological pricing.

Question

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Psychological pricing: Using price as a means of influencing a consumer's behavior or perceptions;for example,using high prices to reinforce a quality image,or selling at $2.99 instead of $3.00 to make a product appear less expensive.Marketers believe that consumers are often less concerned with a product's actual price than with its perceived price relative to competitors.Many premium-priced brands,such as L'Oréal,are touted for the very fact that they cost more.

Consumers Are Immune to Psychological Pricing