The Ad for Pepperidge Farm Products Reads, "Filling Your Kitchen

The ad for Pepperidge Farm products reads, "Filling your kitchen with delicious aromas is a great way to ensure that your Thanksgiving holiday will be full of joyful anticipation." It would seem that the manufacturer of these products is using:

A) demographic segmentation.
B) behavioristic segmentation.
C) temporal segmentation.
D) psychographic positioning.
E) lifestyle segmentation.