To Appeal to a New Target Market,the Maker of Hill's

To appeal to a new target market,the maker of Hill's coffee has changed the product's package design,reformulated the coffee,begun advertising price discounts in women's magazines and started distributing the product through gourmet coffee shops.What exactly has been changed?

A) The product's perceptual value
B) The product's 4Ps
C) The method used in its target marketing
D) The ownership of the product line
E) The product's utility