Seagrams of North America provides its resellers with elaborate point-of-purchase displays to encourage the resellers to stock and promote the distillery's products.In this example,Seagrams is using:

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Push strategy: Marketing,advertising,and sales promotion activities aimed at getting products into the dealer pipeline and accelerating sales by offering inducements to dealers,retailers,and salespeople.Push strategies target retailers and distributors.

Seagrams of North America Provides Its Resellers with Elaborate Point-Of-Purchase