Hudson Pool and Spa, owned by Jill and Joel Hudson, sells and installs above-ground swimming pools and Beachcomber brand hot tubs. The manufacturer of the Beachcomber hot tub has sent the Hudsons a letter in which it offers to pay 50 percent of the advertising cost if the Hudsons will run a newspaper ad featuring the Beachcomber hot tubs. What type of advertising is the Beachcomber manufacturer suggesting they use?

Question

Quizplus · Accepted Answer

Cooperative advertising is when two businesses share the cost of advertising. In this case, the Beachcomber manufacturer is offering to pay 50 percent of the advertising cost if Hudson Pool and Spa runs an ad featuring their hot tubs.

Hudson Pool and Spa, Owned by Jill and Joel Hudson