Ericsson is an international telecommunications supplier based in Sweden.It has six product lines: public switches,private branch exchanges,radio communications,defense system,components and cable and network television systems.If a media representative wanted to sell ad space to the company,he or she must meet with representatives from each of the product lines.Its ad department is organized by:

Question

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The advertising department may be organized in any of five ways: by product or brand,by sub-function of advertising (copy,art,print production,media buying),by end user (consumer advertising,trade advertising),by media (radio,TV,Web,outdoor),by geography (western advertising,eastern advertising,international advertising).This is similar to the General Mills' example in text.

Ericsson Is an International Telecommunications Supplier Based in Sweden