When the advertising agency of Lopez and White purchased several hours of television time for its customers' commercials from KLOX-TV,the agency received 15 percent of the gross amount charged by the station.The 15 percent:
A) is a form of payment called a spiff.
B) should have been paid to the advertiser as a negotiated fee.
C) is not illegal but is believed to be unethical by most individuals in the advertising industry.
D) is called a slotting allowance.
E) is called a media commission.
Correct Answer:
Verified
Q69: Research is closely allied to advertising and
Q83: An ad agency's traffic department:
A)maintains the agency's
Q83: The most commonly cited reason for changing
Q86: An ad for Calvin Klein's Eternity fragrance
Q87: Because few agencies have the capability to
Q90: Which of the following designs Web pages
Q92: Which of the following is a current
Q93: What is the most critical factor in
Q94: In the advertising agency business,_ are people
Q94: In advertising,a retainer is:
A) the same as
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents