Research is closely allied to advertising and an important tool for marketing professionals.Most firms do not maintain a fully staffed research department.Instead,they use independent

Question

Quizplus · Accepted Answer

Research suppliers are companies that provide research services to businesses. They offer a wide range of research services such as survey creation, data analysis, and market segmentation. These companies can be hired by marketing professionals to conduct market research which will help them to make informed decisions about product development, pricing, and promotion. They are a popular choice for firms that do not have a fully staffed research department as they provide cost-effective and customized research solutions.

Research Is Closely Allied to Advertising and an Important Tool