Two companies,Le Shuttle and P&O European Ferries,provide Europeans with the ability to cross the English Channel.An advertisement for Le Shuttle claimed it was more popular with travelers than P&O European Ferries.P&O European Ferries lodged an objection with a European regulatory agency and pointed out that they had carried 1.4 million cars in the previous year compared to only 1 million on the Shuttle.P&O European Ferries was hoping to get Le Shuttle to run _____ advertising.
A) corrective
B) professional
C) comparative
D) cease-desist
E) consent
Correct Answer:
Verified
Q52: _ means doing what the advertiser and
Q57: _ advertising occurs when a consumer is
Q59: To promote responsible children's advertising and to
Q74: Ever since the Napoleonic Wars,the British have
Q75: In 2005,Adolph Coors Co.ran an ad which
Q77: Which of the following statements about consumer
Q80: With respect to offensiveness in advertising,Benetton ads
Q81: The Federal Trade Commission has filed a
Q82: Consumer advocate groups:
A)substantiate ads.
B)sponsor competitor boycotts.
C)create communications
Q83: The primary purpose of the National Advertising
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents