Bo jangles;a fast food restaurant chain,is using a positioning strategy when it claims its chicken has "true taste of New Orleans."

Name: Bo jangles;a fast food restaurant chain,is using a positioning strategy when it claims its chicken has "true taste of New Orleans."
Brand: Quizplus
Rating: 4.8 (49 reviews)

Question

Quizplus · Accepted Answer

Positioning proved effective in separating a particular brand from its competitors by associating that brand with a particular set of needs that ranked high on the consumer's priority list.

Bo Jangles;a Fast Food Restaurant Chain,is Using a Positioning Strategy