An end to the Cold War came as the Berlin Wall came down and Western companies and financiers began to invest heavily in what were once called Warsaw Pact countries.Big multinational companies and their advertising agencies went on a binge,buying other big companies and adding a new term to the financial lexicon.This term was referred to as:

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Companies were anxious to develop the untapped markets in the former Warsaw Pact states.To expand their power globally,big multinational companies and their advertising agencies went on a binge,buying other big companies and creating a new word in the financial lexicon: mega-merger.

An End to the Cold War Came as the Berlin