Businesspeople measure material culture to determine whether a market can support production activities.

Question

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Material culture includes the physical objects and artifacts of a society, and evaluating the material culture of a market can provide important information about its potential to support production activities. This can include factors such as the availability of raw materials, infrastructure for manufacturing and transportation, and consumer preferences for certain types of products. Businesspeople often use these measurements to make informed decisions about investing in a particular market.

Businesspeople Measure Material Culture to Determine Whether a Market Can