Scenario: Frankfurter Friday
Betty Cleveland is the vice president of Frankfurter Friday, a highly successful hot dog joint in Oceania. Her company decides to expand to Asia and identifies China as the ideal market. Before she leaves for China, she studies their culture extensively and discovers that the number four is considered extremely unlucky, that not everybody is fluent in China's official language-Mandarin-and that punctuality is a highly valued trait in the country.
-Which of the following terms describes Betty's effort to learn more about the Chinese culture?

Question

Quizplus · Accepted Answer

Betty's effort to learn extensively about Chinese culture, which includes their beliefs and values, is an example of cultural literacy. This demonstrates respect and understanding towards the host country's culture, and it is an essential aspect of successful international business ventures.

Scenario: Frankfurter Friday Betty Cleveland Is the Vice President of Frankfurter Friday, a Frankfurter