Frankfurter Friday
Betty Cleveland is the vice president of Frankfurter Friday,a highly successful hot dog joint in Oceania.Her company decides to expand to Asia and identifies China as the ideal market.Before she leaves for China,she studies their culture extensively and discovers that the number four is considered extremely unlucky,that not everybody is fluent in China's official language-Mandarin-and that punctuality is a highly valued trait in the country.
-When selecting employees to help her establish their chain in China,she decides not to transfer Craig,as he believes that the people of China are less competent and skilled than the people of his country.What trait does Craig display?

Question

Quizplus · Accepted Answer

Craig displays ethnocentrism, which is the belief that one's own culture, ethnicity, or nationality is superior to others. This can lead to a lack of respect or understanding of other cultures and can hinder successful business expansion in foreign markets.

Frankfurter Friday Betty Cleveland Is the Vice President of Frankfurter Friday,a Highly