A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.
A) pull strategy
B) push strategy
C) retrenchment strategy
D) stability strategy

Question

Quizplus · Accepted Answer

A pull strategy is designed to create demand among end-users or customers, rather than relying solely on channel members to promote and sell the product. This can encourage retailers to stock the product in order to meet customer demand, rather than simply carrying it in response to sales pitches from the manufacturer. Pull strategies often involve advertising and other forms of promotion directed at end-users, as well as packaging and other product features that make the product more appealing to consumers.

A Promotional Strategy Designed to Create Buyer Demand That Will