The main benefit of a global strategy is that it allows companies to monitor buyer preferences closely in each local market.

Question

Quizplus · Accepted Answer

The main benefit of a global strategy is that it allows companies to achieve economies of scale, capitalize on global brand recognition, and reduce costs by standardizing processes and products across multiple markets. While monitoring buyer preferences is important, it is not the main benefit of a global strategy.

The Main Benefit of a Global Strategy Is That It