Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations. The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences. This strategy aims at creating value for its customers.
-Which of the following is a support activity that creates value for Beanstalk's customers?

Question

Quizplus · Accepted Answer

Technology development is a support activity in the value chain that can create value for customers by enabling the adaptation of products and marketing activities to suit local preferences, which is Beanstalk International's strategy.

Scenario: Beanstalk International Beanstalk International Is a Rapidly Growing Company with Well-Established Subsidiaries