Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations. The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences. This strategy aims at creating value for its customers.
-The strategy that Beanstalk would most likely want to follow is called a ________ strategy.

Question

Quizplus · Accepted Answer

A multinational strategy involves adapting products and marketing activities to meet local preferences in each market. This is exactly what Beanstalk International aims to do, so this is the most likely strategy for the company to follow. Retrenchment and stability strategies involve reducing or maintaining current operations, respectively, which do not align with Beanstalk's goal of growth. A global strategy involves standardized products and marketing across multiple markets, which does not align with Beanstalk's goal of adapting to local preferences.

Scenario: Beanstalk International Beanstalk International Is a Rapidly Growing Company with Well-Established Subsidiaries