Cultural myopia refers to a firm's failure to
A) adapt to certain ethnocentric cultures.
B) act confidently in host countries.
C) understand host-country cultural differences.
D) prevent gender discrimination within the firm.

Question

Quizplus · Accepted Answer

An ethnocentric policy can lead to cultural myopia, the firm's failure to understand host-country cultural differences that require different approaches to marketing and management.

Cultural Myopia Refers to a Firm's Failure to